A good site does not always mean good layout, navigability and loading speed. In order for a site to be excellent, indeed it must contain the above stated qualities but it also needs to be easily found and accessed by the general public. And what better way to put your site at the disposal of billions of people over the Internet, if not by ranking at the top of the available search engines, especially their crowned king, Google. The following rules are sometimes common for all search engines, but I will try to concentrate on the best and most popular search engine, namely Google. In order to understand Google better, let’s look at a small history of the famous company.
Google’s first appearance on the rough “war-theater” of search engines was in November 1997, when it entered in direct competition with the “big boys” of that time, Lycos, AltaVista and HotBot. Over the next few years, the popularity meter favors Google more and more, especially for it’s quick search methods and amazing technology. After gaining the position of providing secondary results to Yahoo from Inktomi in 2000, Google had a fast-paced ascent. Nowadays, Google searches through over 8 billion pages and serves 70 million searches everyday. Think it’s tough having a web page at the top of Google in these circumstances? Well it is, but if you follow the guides provided in this article you’re bound to have phenomenal success making your site popular.
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