Do You Need a Keyword Analyzer?

Why do you need a keyword analyzer? To make your search engine optimization a success! Well, it's like this: when you know exactly which keywords and phrases people use commonly in relation to your niche, you're more likely to be read. And this can happen through a smart keyword analysis. It helps you to pick the right keyword or phrase.

We all know that proper selection of keywords is the most important part of search engine optimization process. This is because everyone wishes to have only qualified prospects for their websites, not just any Tom, Dick, and Harry. With an accurate keyword selection, you can be assured of getting only specified visitors who are actually interested in what your website offers.

3 Reasons To Use A Keyword Analyzer

* The crux of search engine marketing lies in search engine ranking, which begins with the right marketing keywords. Thus, it is important to select the appropriate keywords.
* The right use of keywords means that half of your marketing job is already done. If you select the wrong keywords, nothing else will help in marketing.
* Search terms refer to the keywords and phrases typed by people in the search forms of any search engine. Keywords and phrases are also useful during site promotion through pay per click or pay per impression advertising.

Ways To Perform Keyword Analysis

Keyword analysis can be done by analyzing:

* The lowest hit search terms
* The highest hit search terms
* Search context
* Single keyword
* Search terms by user segments
* Search term errors

Using Keyword Analyzer In SEO Campaign

A SEO campaign is said to be a success when a website ranks for a specific number of keywords. Usually, SEO experts provide a guarantee for 10 or 20 keywords. However, keyword analysis shows that there are a minimum of 100 relevant keywords that have the power to generate web traffic for a site. And the good thing is that most of them are easy to optimize for.

Thus, search engine optimization campaign does not involve just picking a bunch of relevant keywords, but rather choosing a variety of relevant keywords and analyzing them for competition and traffic generation. Once you're able to do that, you can include, in your SEO campaign, a plan to gradually rank as many keywords and phrases as you can, over a period of time, in the search engines.

A keyword analyzer uses a combination of three processes to analyze keywords. The processes are:

* Study of optimized sites in competition
* Client interaction
* Use of estimates done by independent tool for keyword selection and PPC engines

A smart writer uses a conversion report in due course to sort out the good keywords from the bad ones.

So, if you wish to achieve success in your search engine optimization campaign, it's a good idea to perform keyword analysis so that you're sure of picking the right keywords for your website. It's no use going blah, blah, when the world doesn't want to listen to you.

Yefi Gureni is a co-founder of PPC Bully, a keyword research tool for pay-per-click advertisers that spy on your competition and uncovers your competitors' winning combinations of keywords, ads, merchants and landing pages, so you can dominate the PPC playground.